Post by Egbert Wege

🚀 The future of retail won’t be searched. It will be predicted. I had the pleasure of joining industry leaders from Google, IKEA, ICA Gruppen, , Henkel (Achim Kempf), Schwarz Digits (Thorsten Stephan), and Deloitte (Adgild Hop, Enrique Dominguez Montejo) at our Retail Leaders Circle in Barcelona together with Deloitte and Google to discuss one of the most exciting developments in our industry: Agentic AI and the future of consumer commerce. We have presented our extensive market research with 15.000 participants in Europe! The conversation made one thing very clear: 👉 Consumers are ready for Agentic Commerce in Europe - different maturity state in different countries 👉 AI agents are evolving from recommendation engines into autonomous decision-support systems. 👉 Retailers must rethink not only technology, but also trust, governance, customer relationships, and operating models. A key question remains: How much decision-making are consumers willing to delegate to AI agents? The answer will define the next generation of retail. Thank you to everyone involved for the inspiring discussions and valuable insights. Special thanks to the teams from Google Cloud, IKEA, ICA Gruppen, Schwarz Digits, and Deloitte for sharing their perspectives. What is your view? Will consumers trust AI agents to make purchasing decisions on their behalf within the next 3 years? ⬇️ Share your thoughts in the comments. #AI #AgenticAI #Retail #Commerce #ConsumerProducts #DigitalTransformation #Innovation #GenerativeAI #GoogleCloud #Deloitte #RetailTech #FutureOfRetail Thorsten Zierlein , Julia Preukschat, Marcus Madelung, Claudia Ahrens, Silke Lappe, Dr. Benedikt Ernst