Post by Edmunds

We’re in the business of helping our dealer partners move metal everyday, but lately we’ve had to make room on our own shelves for a few shiny additions.🏆🚙⚾ We’re proud to share that our "Project Triple Play" campaign has been racking up some serious creative and brand marketing recognition: 🥉 Bronze medal in the Association of National Advertisers Reggie Brand Catalyst Awards (Local, Regional, or Market-Specific Marketing category) Additional finalist recognitions from 🏅 ANA In-House Excellence Awards (Integrated Campaign category) 🏅 18th Annual Shorty Awards (Local Campaign category) 🏅 The Drum Awards Marketing Americas 2026 (Creative Use of Budget and PR Campaign categories) 🏅 ThinkLA 2026 IDEA Awards (Best Social Media Campaign category) By teaming up with the back-to-back World Champion Los Angeles Dodgers and superutility player Tommy Edman, we connected LA baseball fandom directly to Edmunds and our free appraisal tool. The results? A massive 111% surge in Google searches for Edmunds in LA and double the industry benchmarks for ad recall. Huge shoutout to our incredible internal marketing, creative, and PR teams -- along with SixTwentySix and UNFOLD -- who brought our hero creative "Edman on the Street" and National Cheeseburger Day activation to life, our largest integrated marketing campaign to-date. Benny Gee Andres Ramos Alison Steinlauf Anziska Talia James-Armand Mitchell Paul Kelsi Ardaiz Paige Burrows (Yeoman) Jen Vu Rachel Foreit Timothy Loc Kevin P. Jay Johnson Danielle G. Jeannine Aguilar Dyan Melissa Go But we aren't stopping at third base. 🧢 This season's campaign expands the playbook to highlight the full "superutility" capabilities of Edmunds—from research and reviews to inventory and pricing. Filming for the new campaign kicks off next month. Stay tuned for a look behind the scenes! ⚾️🚗 #AutomotiveMarketing #LosAngelesDodgers #TeamEdmunds #CarShopping