Post by ECD International

Some of the most impactful brand moments start long before the event itself. They start with finding the right partners. For Maison #Mytheresa in Saint-Tropez, we brought together mytheresa.com and BAGATELLE GROUP, two brands united by a shared appreciation for luxury, hospitality, and exceptional experiences. To mark the closing of Maison Mytheresa, we curated an exclusive evening aboard the yacht, positioned in front of the iconic Sénéquier for maximum visibility throughout the harbour. Together with Bagatelle and our private network, we invited a carefully selected guest list and key personalities from South of France. The experience combined private shopping sessions hosted by Mytheresa's Personal Shoppers with an intimate cocktail celebration attended by the Mytheresa leadership team, creating the perfect setting for meaningful conversations and new connections. For us, this project is a reminder that great collaborations are about much more than co-branding. They're about bringing together brands, people, and experiences in a way that feels authentic and creates value for everyone involved.