Post by eCatholic
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Every parish communications team knows the temptation: send the email to everyone, every time. The problem is, it rarely works the way we hope. Parishioners don't unsubscribe, they just quietly stop opening your emails. eCatholic calls this the "trust deficit," and it's the central challenge addressed in our newest book, "The Ministry of the Inbox: The Art of Mastering Parish Email and SMS Communications." In our latest Engage Parish Podcast episode, recorded live at the 2026 Catholic Media Conference (hosted by Catholic Media Association), hosts Mike Josephs and Brandon Duncan unpack what actually drives engagement. If you lead communications for a parish, school, or diocese, this conversation (and the free book behind it) is worth your time ā regardless of which messaging platform you're using. š§ Listen to the episode and download your free copy of the book: https://hubs.ly/Q04njfrL0 #CatholicCommunications #ParishLeadership #Evangelization