Post by European Broadcasting Union (EBU)

What an afternoon in Brussels! "Who gets prominence!?" gave us a reality check on what prominence looks like in today's competitive media landscape. If they are not easily accessible, general interest media risk becoming lost to audiences on connected TVs, in cars, and online. This threatens citizens' access to diverse, trustworthy, and local content.   The message from the room was clear: prominence is crucial for tackling disinformation, reinforcing access to pluralistic media, and promoting a more level playing field. The rules must reflect that and the upcoming AVMSD revision is the opportunity we shouldn't ignore.   Thank you to everyone who joined us! The work continues. 💪 🗣️: Karen Donders, David O'Neill, Tuija Aalto, Amma Asante, Anna Herold, Dr. Renate Doerr, Alberto Bruno, Noel Curran and moderated by Tony Connelly