Post by European Broadcasting Union (EBU)

How do you think music impacts our society today? 🎶 It's a big question, and one our new report, 'Mapping Social Impact and Social Value Awareness', explores – as does the BBC's Matthew Swann below. Media choirs, orchestras, and classical radio stations are important parts of public service media organizations, creating value for individuals, communities, society, and the wider economy. Based on input from across the EBU network, this report provides a first snapshot of current awareness, perceptions, and discussions around social impact and social value in music. 🔓 For EBU Members, it also offers an opportunity to gain insights from a cross-section of organizations working in the sector today, reflect on how these topics are approached within your own company, and help inform future conversations about music's wider social and cultural contributions. Let’s keep this conversation going. Download the report now via the link in the comments. 👇

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