Post by European Broadcasting Union (EBU)

⚠️ Will labelling solve the EU's problems with AI deepfakes? The European Commission's draft AI guidelines could require broadcasters to put warning labels on huge amounts of normal, trustworthy content. If warnings appear on everything, people will simply stop reading them, defeating the whole purpose. Our joint letter asks the European Commission for targeted changes that make the rules deliver what they're supposed to. Read more in the comments below 👇 w/ VAUNET - Verband Privater Medien, Association of Commercial Television and Video on Demand Services in Europe - ACT , egta, AER - Association of European Radios, AKTV - Asociace komerčních televizí Arbeitsgemeinschaft Privater Rundfunk, Verband Österreichischer Privatsender (VÖP)