Post by Easthaus

What does "independent" really mean today? Across London, a number of familiar estate agency brands have become part of larger groups while continuing to trade under their original names. For some clients that won't matter. For others, it may shape the experience more than they realise. This isn't about one approach being better than another. It's about understanding how the structure behind a business can influence everything from communication and flexibility to marketing and decision-making. We've explored the topic in our latest journal article and taken a closer look at why it matters for sellers and landlords across East London. You can find the article link in the comments below.