Post by EAST BLUE.

Some brands deserve to be rediscovered…! I'm pleased to announce that EAST BLUE. will now represent Etonic across the Middle East. A sincere thank you to Regis Billard and L'agence Showroom Paris for their trust and support. Founded in 1876, Etonic is one of the oldest names in athletic footwear. Long before the rise of today's global sportswear giants, the brand was already shaping the world of running, golf and tennis, worn by athletes who helped define their era. What makes Etonic particularly relevant today is the authenticity of its story. As consumers increasingly look beyond the obvious choices, I believe there is room for brands with genuine roots, credibility and a distinctive point of view. I'm excited to introduce Etonic to a new generation of retailers and consumers across the Middle East. If you'll be attending Paris Fashion Week later this month and would like to discover the collection, feel free to reach out !