Post by EAST BLUE.

A new chapter and the first official EAST BLUE. announcement. I'm proud to share that EAST BLUE. is now representing Goodies Sportive across the Middle East. A heartfelt thank you to Sylvain Lelieur and the SLSUPPLYPARIS for the trust looking forward to building something meaningful together. Founded during the pandemic by two Spanish designers and produced in Portugal with organic cotton, Goodies Sportive blends vintage athletic culture with a modern, refined eye. A growing reference in the new European casualwear scene, already stocked across 30+ premium retailers in Europe and Canada. The first of several partnerships I'm building under EAST BLUE. If you'll be at Paris Fashion Week (June 22-28), I'd love to walk you through the collection. Onwards.