Post by E.L.F. BEAUTY

e.l.f. just made history as the first beauty brand to host a Reddit, Inc. Video AMA, and we did it as an early launch partner for Reddit's brand-new, alpha-stage "Video in Comments" feature. Because when there's a new frontier to explore, you already know we're showing up first. 🚀 Our Senior Director of Artistry & Events, Lipsticknick, answered real questions from real beauty enthusiasts, live from Reddit's NYC studio chatting all about our new Soft Glam Cream Blush and Bronzer Sticks.  🖌️Shade matching.  🧽Application techniques.  🎨Artistry tips.  No gatekeeping or scripts, just pure, unfiltered beauty expertise, delivered straight to the community. Lipsticknick answered as many questions as possible during the Live AMA through personalized video responses, and the community team will continue engaging with and responding to the remaining questions in the comments. That's Zero Distance. Giving our community direct access to learn how to use our products to feel their e.l.f.ing best.  This is exactly what we mean when we say we're built different. Reddit is a platform powered by authentic voices, unfiltered opinions, and real community dialogue, and that's exactly who we are as a brand.  The glow-up doesn't have an expiration date. Every personalized video answer now lives permanently in the Reddit thread as an ongoing educational resource for beauty lovers everywhere.  Missed the live? Don't worry, the magic is still there for you. Check out the full AMA here besties! 💕 https://lnkd.in/ga9ewWhg