Post by E.L.F. BEAUTY

Humble, hungry, and incredibly proud. 🦁 e.l.f. Beauty was shortlisted for Cannes Lions International Festival of Creativity's inaugural Creative Brand Lion, a brand-new category designed to go beyond individual campaigns and spotlight the internal creative capabilities, organizational transformation, and strategic infrastructure that make breakthrough work possible. Only 10 brands worldwide earned a shortlist in this category's first-ever year out of 71 submissions, and we're so e.l.f.ing proud to be one of them. Our submission was for e.l.f. Beauty’s Marketing Engine, under the subcategory; Marketing Effectiveness & Growth. 🌱 A massive, heartfelt congratulations to Anheuser-Busch, who took home the inaugural Creative Brand Grand Prix in the Talent & Workplace Culture subcategory. Your commitment to building world-class creative talent from the inside out is an inspiration to all of us! Being in the company of brands like The Coca-Cola Company, Mastercard, Mercado Libre, KitKat(Nestlé), and other bold disruptors in this new arena is a reminder of what's possible when you bet on your people, process, and purpose. As Marcel Marcondes, AB InBev’s Global CMO said at Cannes, “Technology enables, but this is a human business.” To our incredible e.l.f.z, this one’s for you. We are so humbled to be among so many incredible brands and are ready to come back hungrier than ever next year! 💪 #CannesLions2026