Post by Dylan Conroy
Host of The Ad podcast where I interview the c suite from brands, agencies, media companies, ad & brand tech, influencers and thought leaders as I give myself a MBA in marketing, also known to make the CRM go BRRR 🤑💰💵
Todd Ulise - Chief Revenue Officer - Nomix Group, As digital advertising confronts high media fragmentation and falling conversion returns from classic tracking, e-commerce brands face the core challenge of securing measurable campaign value. At the same time, top-tier creator talent is shifting focus away from sponsored ads to demand direct brand ownership. Dylan Conroy sits down with Todd Ulise, Chief Revenue Officer at Nomix Group, to explore how "commerce everywhere" platforms link social content channels directly with performance economics. Key Themes Covered: Overhauling brand campaigns from loose vanity metrics toward trackable outcomes systems. Scaling transaction infrastructure models to process billions in gross merchandise volume. Redefining affiliate tracking methodologies to prioritize viewer dwell time over basic clicks. Structuring joint equity partnerships that give digital talent deep skin in the game.
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