Post by Dylan Conroy
Host of The Ad podcast where I interview the c suite from brands, agencies, media companies, ad & brand tech, influencers and thought leaders as I give myself a MBA in marketing, also known to make the CRM go BRRR 🤑💰💵
Swapnil Patel - co president - Attention Arc Swapnil "Swap" Patel is a highly accomplished media executive and strategist known for championing the integration of creative thinking with media planning. He currently serves as the co president of Attention Arc, a top-tier, creatively driven advertising agency. With over two decades of industry experience, Patel has built a reputation for helping major brands navigate complex, fragmented media landscapes. Key highlights of his career include: McKinney: Joining the agency in 2012 as Director of Media, Patel has spent over a decade building McKinney’s fully integrated creative media offering. He is a vocal advocate for breaking traditional category conventions—such as designing custom, first-of-their-kind media integrations like color-based search utilities with Apartment Therapy or high-profile on-air integrations for brands like Crocs, Inc. and Sherwin-Williams.
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