Post by DVJ Insights

Name: It’s the ocean, not the boat. That was Mark Ritson’s formulation at our Brand Growth Event when he
Uploaded: 2026-06-30T09:02:17.633Z
Channel: DVJ Insights
Description: It’s the ocean, not the boat. That was Mark Ritson’s formulation at our Brand Growth Event when he spoke about category as the number one driver of growth. It is a strong reminder that category dynam

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It’s the ocean, not the boat. That was Mark Ritson’s formulation at our Brand Growth Event when he spoke about category as the number one driver of growth. It is a strong reminder that category dynamics often shape what is possible long before brand choices come into play. But that does not mean brands are powerless. The real opportunity lies in understanding how your category is evolving, where unmet value exists, and what role your brand can play within that space. At DVJ Insights, we help brands uncover where those opportunities lie and translate them into clear strategic growth choices. Want to explore what this means for your brand? Book a custom Brand Growth deep dive session here: https://lnkd.in/eidx2Tcx #brandgrowth #dvjinsights

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