Post by DVJ Insights

How do you grow a global brand across categories, markets and cultures? That is one of the questions Philip Hambach from adidas explores in our latest Brand Growth Interview. He reflects on the balancing acts behind brand growth: availability and positioning, product and brand, global scale and local relevance, and data and human judgement. Philip also shares how adidas combines a penetration-led view of growth with a strong point of view on positioning and credibility. He discusses the role of long-term brand investment, local market understanding, and AI in making insights faster and more embedded in decision-making. Read the full interview here: https://lnkd.in/evThj_-v #brandgrowth #dvjinsights #bginterviews #adidas