Post by DVJ Insights

How can brands keep growing when marketing is becoming more complex? That is one of the questions Héctor Rivero, Senior Marketing Manager at McDonald's Spain , explores in our latest Brand Growth Interview. He reflects on why marketing should be seen as more than communication, and why sustainable growth starts with understanding people, defining a clear message and staying consistent over time. Héctor also discusses the pressure of short-term targets, the need to stay culturally relevant, and why simplicity may become increasingly important in a world full of fragmentation and uncertainty. Read the full interview here: https://lnkd.in/eSU6bJAd #brandgrowth #dvjinsights #bginterviews #mcdonalds