Post by dunnhumby

What’s really next for data & insight? At IGD (Institute of Grocery Distribution)'s Future of Category Leadership Conference, Gaby Appleton will cut through the noise and share a practical view on where data is genuinely delivering value, and where the hype needs challenging. With AI and personalisation accelerating, many CPGs still aren’t converting capability into growth. Why? Because traditional levers alone aren’t enough.   This session explores how understanding why customers don’t act is key to unlocking new demand. Join the session: ⏰ 14:55 – 15:15 📍 23 June | CodeNode, London   Make sure you don’t miss it. If you’re attending, come by our booth to continue the conversation with our team of experts.