Post by dunnhumby

Retail media has been held back by fragmentation – we’re changing that. Today, we’re launching the dunnhumby network alliance: a single, scalable way for brands and agencies to activate campaigns across multiple retailers. With partners like Tesco, B&Q, John Lewis & Partners and Waitrose & Partners exploring pilots, we’re creating a more connected, efficient future for retail media. Read the press release: https://lnkd.in/ez5KiY7w