Post by Dubai World Trade Centre

Apex Games made its debut at #DubaiWorldTradeCentre, bringing together athletes, corporate teams, and fitness enthusiasts for a high energy competition that blends endurance, strength, and functional fitness. We spoke with: Khaled Al Hammadi, Executive Vice President, DXB LIVE Nic Cartwright, CEO, CAB Sports They shared how Apex Games is redefining competitive fitness through its hybrid race format, combining elite performance with mass participation to create an accessible and engaging experience for athletes and spectators alike. With purpose built race arenas, live leaderboards, and professionally managed heat, the event sets a new benchmark for fitness competitions in the region.

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