Post by DSR Branding

Have a break, have a... you already finished that sentence, didn’t you? That’s the power of a great tagline. Written in 1957 by a London copywriter, this line has lived rent-free in our heads for nearly 70 years and Nestlé hasn’t had to change a word. The secret? KitKat tied their product to a ritual, the 11am tea break already happening in UK factories. They simply showed up in that moment. And that positioning has launched decades of brilliant creative work off the back of it. Dan Rowell 📹 Alexander Matha #BrandPositioning #BrandStrategy #Marketing #KitKat

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