Post by DSR Branding

Name: Why does the Apple logo have a bite taken out of it? Legibility. Without the bite, at small sizes
Uploaded: 2026-05-18T01:06:35.159Z
Channel: DSR Branding
Description: Why does the Apple logo have a bite taken out of it? Legibility. Without the bite, at small sizes it could be mistaken for a cherry or a tomato. The bite tells your brain "apple" in an instant, on a

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Why does the Apple logo have a bite taken out of it? Legibility. Without the bite, at small sizes it could be mistaken for a cherry or a tomato. The bite tells your brain "apple" in an instant, on a billboard or a browser tab. If your logo falls apart at small sizes, it's not doing its job. Scale-test every logo before you sign it off. #Apple #BrandDesign #LogoDesign Dan Rowell, Alexander Matha.

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