Post by dsm-firmenich

Behind every iconic ingredient is is a story of ingenuity. ✨ In the last season of Ingenious Everyday, you met the people behind our Perfumery & Beauty ingredients. This season, you'll meet the ingredients we bring to life. We're starting with one of perfumery's most enduring icons, and the one that has built our name around the world: musk. Recognized as the House of Musk, dsm-firmenich has shaped this family of molecules for more than a century. From the discovery of musk’s macrocyclic structure by our first Research Director Prof. Leopold Ružička, which opened a new path for modern perfumery, to today's renewable molecules like Helvetolide®, Romandolide® and Sorbettolide®, our ingredient portfolio remains one of the most complete and innovative in the industry. Take a look inside the House of Musk with Nathalie Lorson, Master Perfumer, and Alvin Williams, VP Product Portfolio Strategy: https://bit.ly/4gRzQxu #webringprogresstolife #IngeniousEveryday

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