Post by Dr. Sunny Shuoyang Zhang

It is unfortunate the industry is not utilizing (or largely unaware of) research findings on scientific venture building. There are so many examples... Let’s start with this slide from a talk I gave at Shell a while ago where everyone seemed surprised to find out. It is a well-known finding in creativity research that brainstorming is counterproductive in idea generation because it promotes convergent thinking, while creativity in team settings requires divergent thinking. Try Nominal Group Technique instead. https://lnkd.in/eKqZCdsh I don't post my academic activities on LinkedIn, worrying about the perception of looking "book smart." 🤓 20+ years of academic background in consumer and organizational behavior and innovation adoption could also be worthwhile as I attempt to look "street smart." 😎 Deeply rooted in our brand Z LAB, LAB stands for Link Academia with Business to address the huge gap between research and practice. Please leave a comment and let me know if you'd like to see more research findings with empirical evidence regarding venture building and investing. Should I let my academic side come out of the closet? Z LAB - Global Innovation Partners Sandip Bordoloi, Ph.D. Shuang Leng Stephen Read Davy W. Anne Sophie BRANJON Sanjay Ramchander #innovation #entreprenureship #startups #venturecapital #zlabventures #zlablib