Post by Droga5 London

‘What Getting Smashed Up On The Slopes Taught Me About Product-Market Fit’. In his latest Creative Salon Worldwide column, our Head of Strategy, Matthew Waksman explores what an Easter ski accident taught him about product-market fit.   From military rations to Doc Martens, it’s a reminder that the best brands don’t just find an audience, they’re reinterpreted by it. Maybe it’s not about one perfect answer, but what your product can become next. Full article in the comments below 👇   Bill Scott, Tara Ford, Will Hodge, Amber Faulkner, Charlotte Farrington.