Post by Dr. Jonathan T. Mall

Philipp Westermeyer (OMR) on the AI buildout — maybe the best one-line explanation of why AI visibility is suddenly every marketer's problem. The hyperscalers are pouring ~$800B a year into AI infrastructure. Philipp calls it the fastest shift of wealth and attention of our era. When that much money rewires how people find things, "rank on Google" stops being the game. The new game: get cited when the AI answers. And a typical answer names fewer than three brands. So for our 2026 AI-visibility guide I gathered the people closest to it: Philipp and Roland Eisenbrand (Online Marketing Rockstars), Malte Landwehr (Peec AI), Patrick Schmid (Rankscale AI). One question: How do you stay findable when AI answers for your customer? And the 12 tactics that follow. Philipp's full framing of the shift is in there. Link in the comments. Follow Philipp Westermeyer to see where the money — and the attention — is actually going. What's the biggest change, AI brought you this year? #neuroflash #AIVisibility #GEO #OMR #FutureOfMarketing