Post by Driton Goleshi

"Don't give Equipe yearly goals. They turn them into quarterly ones." — Proviande | Schweizer Fleisch That quote came after 4 months of work. Here's what actually happened. Before touching a single campaign, we spent time understanding the brand. What Schweizer Fleisch stands for, who they're talking to, and what "success" actually means for them beyond a number in a brief. The goal wasn't just reach. It was raising awareness about the quality of Swiss meat, in Switzerland, with the right people. Once we had that clarity, we looked at the previous year's campaigns to understand what was missing technically. What we found was that the content was there, but the structure wasn't built to work across the full funnel. Good videos being pushed to the wrong places, the wrong campaign objectives for what they were actually trying to achieve. What we built: - A multi-stage campaign structure across Meta, TikTok, YouTube and Snapchat - Each stage with a clear goal, awareness, consideration, engagement, not just views or ThruPlays across the board - Content matched to each stage so the right Video gets pushed for the right Campaign Goal - One unified structure so all four channels worked together instead of independently What happened: the campaign structure and the content started reinforcing each other. The algorithm on each platform had clear goals and clean signals to optimize toward. Views went up, but more importantly the right people were watching. Engagement on Meta became more positive. Growth across all channels was healthy and consistent. The yearly awareness target was hit in 4 months. The beauty of digital advertising is that you see exactly what's working and when. You don't have to wait until December to know if the strategy was right. The data tells you fast, and that speed is exactly what let us push as hard as we did. Thank you Christophe Hutmacher for the trust and the great collaboration. Looking forward to what's next.

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