Post by Drew Giovannoli

Name: 🐘 Address the elephant in the room to build trust. This week on the Buyer Truths Podcast Michael Sc
Uploaded: 2026-07-10T16:03:05.642Z
Channel: Drew Giovannoli
Description: 🐘 Address the elephant in the room to build trust. This week on the Buyer Truths Podcast Michael Scholz, VP of Marketing at Commerce, sat down with Jen Allen-Knuth and me to discuss his latest major

BuriedWins.com - Stop losing to competitors you should beat. We interview former sellers of your competitors and conduct win-loss research.

🐘 Address the elephant in the room to build trust. This week on the Buyer Truths Podcast Michael Scholz, VP of Marketing at Commerce, sat down with Jen Allen-Knuth and me to discuss his latest major investment. Michael walked into an analyst relations renewal as the named budget holder, backed by his CEO and chief strategy officer, and genuinely open to buying more. Tier One firms eroded trust before the deal even started, and the expansion he was open to never happened. Meanwhile, the tier-two firms that simply listened and sent the occasional well-timed ping won roundtables, stage time, and bigger contracts. If you're interested in renewals, analyst relations, or the buyer process at a public company like Commerce - check us out on Youtube, Spotify, or Apple! https://lnkd.in/gaK-6J8M

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