Post by Drew F.

Gruns’ $1.2B exit signals bigCPG is flipping back to risk-on for m&a Getting acquired for $1.2B isn’t the crazy part of this deal - it’s the fact that gruns is less than 3.5yrs old for the last several years, the brands that have been getting bought have almost always had at least a decade of operating history. More history means more predictable, means safer. This is mostly because acquirers have been mostly risk off ever since sobering up after the COVID bubble. Gruns is the exact opposite of that It’s too early to say this for sure, but in a backdrop where rates are coming down and there’s a massive rewriting of the consumers behavior - gruns could be looked back on as the transaction that kicked off the risk-on m&a gold rush that shaped the new cohort of CPG conglomerates. As a founder it’s important to pay attention to when the goal posts are moving - becuase they do move.