Post by Dr. Bhumi khandelwal

Picky eaters? No. Picky cleaner choosers? Absolutely yes. The Reckitt Dare brief asked for a nostalgia-driven submission. I didn't expect to find mine in a product catalogue. But the moment I saw Lizol and Harpic, a memory came rushing back. My brother and I once had a full-fledged argument over which one was better. The funny part? Neither of us had ever cleaned a floor or a toilet. Our entire expertise came from "TV mein toh bataya tha na!" The strongest argument either of us could produce. Looking back, it's hilarious how confidently we defended our choices. We thought we were choosing sides. Turns out, Reckitt had already won both. #ReckittSaveTheDay #marketing #iimlucknow #nostalgia #casecompetition