Post by Dragonfly AI

📣 Brand new episode! Listen to Kiessé Lamour and Giuseppe Petrelli share their experiences with data as a foundation for market-specific consumer journeys. Giles Smith hosts this fantastic episode and asks; - How important is real-time data in terms of adjusting campaigns mid-flight?  - How do you see that split in terms of real time versus historic and that relationship between the two? - Do you see a place for predictive data and machine learning within this ecosystem?   - and more! Read the summary or watch/listen to the full episode! #Podcast #DataDriven #MarketSpecific #ConsumerJourneys #CPG #AI