Post by Dr. Max Pharmacy Chain

Prague welcomed colleagues from across our Dr. Max countries to participate in an "AI Creative Workshop", organized in collaboration with Google and led by experts from Salestube. ✨ The one-day session was a deep dive into the world of GenAI for creative production. The morning focused on building a solid theoretical foundation, while the afternoon shifted into a fully hands-on, practical experience. So let's look at some take-aways 🙌: - Good results always start with good human input. A clear goal, thoughtful and precise prompts, and a solid understanding of our patients and customers. - Mixing markets paid off, once again. Working in groups with colleagues from different countries meant different perspectives and experiences - assumptions got challenged early and ideas got even sharper. 🌍 - In mixed groups, we created static and video outputs for potential campaigns, bringing ideas to life and giving us something to build on in the future. A huge thank you to everyone involved, especially to the team who guided us through the day, and to colleagues from all around Europe who shared ideas, asked questions, and brought great energy and curiosity to the workshop. Speaking for all: the follow-up session can't come soon enough. 💚 #WeAreDrMax #PharmacyWithPurpose #AICreativeWorkshop #CreativeProduction #AIinPharmacy