Post by Dr. Gernot Steinlesberger

Name: Trade fairs are often measured by visitor numbers, meetings or new leads. I look at them a little
Uploaded: 2026-06-30T16:56:55.665Z
Channel: Dr. Gernot Steinlesberger
Description: Trade fairs are often measured by visitor numbers, meetings or new leads. I look at them a little differently. The most valuable conversations are the ones that help you understand where an indust

Chief Commercial Officer and Member of Executive Board

Trade fairs are often measured by visitor numbers, meetings or new leads. I look at them a little differently. The most valuable conversations are the ones that help you understand where an industry is heading and what customers will need next. After GreenTech Amsterdam, I sat down with my colleague Rauno Pokall to reflect on what we heard across the horticulture market. One message came through consistently: customers are no longer looking for individual components. They are looking for integrated, reliable systems that solve real application challenges. That shift creates new opportunities for customers, for our partners, and for us. Here are a few of our takeaways from GreenTech. #GreenTech #Horticulture #LightingSolutions #SystemThinking #CustomerValue

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