Post by Dr. Anna Gerding

Inspired by the dynamic exchange at “Cosmetics in Focus: Balancing Regulation and Global Competitiveness,” co-hosted by Beiersdorf and Hanse-Office in Brussels. As Policy and Advocacy Manager at Beiersdorf, I see firsthand how predictable, risk-based regulation is essential for driving innovation, protecting consumers, and ensuring our sector’s global competitiveness. The event reinforced the importance of ongoing dialogue between policymakers and industry. Especially seeing the interest in the discussions with our experts at our Safety, NAM and Fragrance Management booths was amazing. Thank you so much Anja Göppel, Johanna Ebmeyer, Gerlinde Pappa, PhD, Mareike Böttcher, Steffen Erler . Let’s continue working together to secure a regulatory environment where innovation and consumer safety go hand in hand. #CosmeticsInFocus #PolicyDialogue #EUcosmetics #Regulation #Innovation #Competitiveness #Sustainability #ConsumerSafety #Brussels #Collaboration #PersonalCare