Post by Dominic McGregor

From Stanford dorm room to a billion-dollar exit: The record-breaking rise of Grüns. Chad Janis didn’t just build a supplement brand; he engineered the fastest launch-to-billion-dollar exit in CPG history—shattering the timelines of giants like Poppi and Liquid I.V. Founded in August 2023, Grüns was acquired by Unilever just 32 months later in a deal estimated north of $1 billion. 🚀 • The Velocity: Scaled from a pre-seed round among classmates to a $300M revenue runrate in just two years. 📈 • Retail Dominance: Exploded into 6,300 doors almost overnight, including every Target, Walmart, and Sam’s Club in the country. 🛒 • The Product: Turned "eating your greens" into a daily habit with 8 gummy bears that boast a staggering 80% daily usage rate. • The Strategy: Built by a former VC who knew exactly what Unilever wanted: a high-growth DTC engine paired with massive retail scale. The new blueprint for how fast a brand can win👀