Post by Downforce Technologies

What if the world's largest food companies came together to accelerate sustainability? The great news is that they already have.  The 100+ Accelerator Programme is facilitated by AB InBev, The Coca-Cola Company, Colgate-Palmolive, Danone, Mondelēz International, and Unilever. They select innovative companies and give them real commercial projects to accelerate and mature their capabilities.  Downforce is delighted to announce that we have been selected as part of Cohort 7. We are working with Mondelez for n France and will present the results of our project at the final demonstration event. Most brands cannot tell you what is actually happening to the soil that is fundamental to their supply chain. Across farming, the commitment to good practices exist, but the data to prove the outcomes does not. Did a cover crop lift carbon despite a dry season? Did management drive the outcome, or did the weather? Our methodology looks at the outcomes, rather than assuming or implying a change based on practices alone. Downforce was built on the belief that soil is the greatest untapped asset for building resilience toward global prosperity. That belief requires honest, granular measurement built to last. Our US-patented, independently audited digital soil mapping turns farm boundaries into continuous, regulation-compliant soil carbon data, removing the cost and uncertainty of conventional methods while maintaining the rigour that supply chains and certification schemes require. Supply chains do not need more commitments; instead, they need evidence that holds up and supports the growing investment into soils. We are looking forward to building that alongside the brands and founders in this cohort. Congratulations to everyone joining Cohort 7!