Post by DoorDash

Consumers don't think in categories. They think in moments. For The Magnum Ice Cream Company, that meant looking beyond traditional ice cream occasions and showing up in the moments when purchase intent is forming. Through onsite and offsite activation powered by DoorDash Ads and Symbiosys, Magnum Ice Cream Company reached new snacking audiences and connected discovery directly to purchase. Three key takeaways: 🍦 Occasion-based marketing can unlock new demand. 📱 Connecting offsite influence with onsite conversion creates a seamless path to purchase. 📈 The right moment can be more valuable than the biggest audience. The outcome? +85% period-over-period growth in new consumers. Read the full case study: https://lnkd.in/gdWjC22i See it in action: https://lnkd.in/ggK8-rrF