Post by Dominique Pierre Locher 🥦🍓🚚 🐶🥕🚂

Uber skips foodpanda and grabs a $2b slice of Turkey’s delivery war Breaking News: Uber is making a decisive move in the global delivery race. The company has acquired an 85% controlling stake in Istanbul-based Trendyol Group‘s Trendyol Go for $700 million - just days after walking away from a $950M bid for Foodpanda Taiwan. With this deal, Uber Eats enters Turkey overnight. Trendyol Go, the fast-growing delivery arm of e-commerce giant Trendyol (majority-owned by Alibaba Group), fulfilled over 200 million orders in 2024, generating $2 billion in gross bookings - a 50% growth year-on-year. It currently partners with 90,000+ restaurants and employs 19,000 couriers. This is more than market access. It’s a strategic bet on a high-frequency, high-growth ecosystem in a region where Uber had only ride-hailing operations until now. Market Context: Turkey's food delivery sector is dominated by local players: - Yemeksepeti: Owned by Delivery Hero, it boasts over 100,000 partner restaurants and a strong presence across 70 cities in Turkey and Northern Cyprus. - Getir: A pioneer in rapid grocery delivery, Getir has refocused its operations on Turkey after scaling back international expansions. In 2024, it secured a $250 million investment from @Mubadala Investment Co. to strengthen its domestic market position. - MIGROS Yemek: Launched by Migros Ticaret A.Ş., one of Turkey's largest supermarket chains, Migros Yemek has rapidly expanded its online food delivery services. Migros Yemek is present in all 81 provinces of Turkey, with order volumes more than doubling year-on-year. The platform integrates with Migros' existing online services, offering a seamless experience for users. Trendyol Go ranks third in brand awareness, following Yemeksepeti and Getir. Strategic Implication: Uber's acquisition provides immediate scale in a market where global platforms have struggled to gain traction. By integrating Uber Eats' technology and logistics capabilities with Trendyol Go's established network, Uber positions itself to compete effectively against entrenched local rivals. As global consumer demand softens and regulatory risks increase in major economies, Uber is turning its focus to scalable emerging markets—and building operational moats through localized platforms like Trendyol Go. Company background: Trendyol is Turkey’s largest e-commerce and fashion platform, heavily backed by Alibaba. Uber operates in 70+ countries, focusing on ride-hailing, delivery, and freight. #ubereats #trendyol #fooddelivery #ecommerce #turkey #asia #alibaba #startups #retailtech #mobility #quickcommerce #logistics #deliveryservice #lastmile #grocerydelivery #restaurantdelivery #consumertrends #marketentry #mna #retailnews #growthstrategy #globalexpansion #onlineservices #omnichannel #digitaltransformation #vcnews #fmcg #investmentnews #platformeconomy #ridehailing #us #china