Post by Domaine

Our Directors of B2B Randy Higgins and Brad Borman sat down with the B2B eCommerce Association and host Justin King to discuss the future of B2B. Key topics include: • Why many B2B organizations misread their customer journey • The hidden cost of “doing nothing” in digital commerce • Middle-office tools (CRM, PIM, iPaaS) as the foundation for agility • Opening new digital revenue streams for manufacturers • Digital tools that make sales teams smarter and more effective • Why Shopify is accelerating B2B transformation • Domaine’s practical approach to B2B modernization 📺 https://lnkd.in/gGBs2Kgq