Post by Domaine

Selling into Europe? 🇪🇺 The EU has officially removed the €150 de minimis threshold, meaning every commercial shipment into the EU is now subject to customs duties and new compliance requirements. For US brands selling cross-border, this isn't just a regulatory update — it's a customer experience, pricing, and operations challenge. As Juan Pellerano-Rendón, Chief Marketing Officer at Swap puts it: "The brands that win will show the full landed price at checkout instead of a surprise fee at the border." Our Domaine EMEA team breaks down what these changes mean, who's affected, and how global brands can prepare. Read more: https://lnkd.in/eS5pQCDm