Post by James Doherty

I'm in Hamburg for #OMR with two missions — and I need your help. Opinary has asked 6.5 billion questions inside premium content over the last decade. Questions are the simplest way to identify who is actively shopping. Targeting people who've said "I'm shopping" helps publishers shift from selling impressions to selling outcomes. The results: 10x higher ad yield for publishers. 5x better ROAS for advertisers. Now we want to prove this works beyond news publishing. Mission one: Can the same methodology help CTV, gaming and premium video win performance budgets back from Meta and Google? Mission two: Can we bridge content and commerce? We built a product that matches people's answers to a personalised product feed in real time. Think Google Shopping — living inside your content. If you work in monetisation, CTV, gaming, affiliate, publishing or performance media — DM me, I'd love to meet.