Post by DMS (Digital Media Services | CG brand)

In 2026, the World Cup is more than a tournament. It’s a cultural moment shaping conversations across MENA. Sophie Rizk, Senior Client Partner, shares how brands can show up with relevance, emotion and impact during the World Cup. Planning your World Cup strategy? Connect with Sophie to get started. #DMS #WorldCup2026 #SportsMarketing #MENA