Post by DMS (Digital Media Services | CG brand)

In 2026, winning with cricket audiences won’t be about short bursts of attention — it will be about showing up in one of the world’s most immersive digital ecosystems.​ Estelle Hayek, Client Partner shares how cricket’s massive global scale, always-on engagement, and deep relevance across the GCC make it one of the most powerful environments for brands to connect with highly attentive audiences.​ With major moments like the ICC Men’s & Women’s T20World Cups and the IPL 2026, ESPN offers brands premium access to cricket fans at scale — across sustained, high-impact touchpoints.​ Reach out to Estelle to activate sports campaigns with ESPN in 2026.​ ​ #DMS #ESPN #Cricket2026 #SportsMarketing #MENA ​