Post by David McGaw

Jonathan Hoefler (one of the great type designers of our era) recently gave Claude Fable all the rules and examples it would need to design a new typeface. The results were, in his words, hilariously unusable. That story sits somewhere in the middle of my new Substack essay, as I explore broader questions about taste… what is it (and is that even the right framing)? why can’t it be learned from rules and examples, no matter how many you have? how might humans and AI forge a better collaboration on discernment and taste? My answers involve sourdough starters, a Mexican Blackletter workshop at Stanford, Nora Bateson’s warm data, David Hume, and Vermeer. It’s my second piece from The UX Humanist—I’d genuinely love your reactions:  https://lnkd.in/gr4fAGUg