Post by DMCG Global

Junior PR roles aren’t really junior anymore. We’re seeing more briefs at AE and AM level asking for SEO fluency, data literacy, content strategy, AI-powered search and a clear understanding of how channels work together. It makes sense, but there’s a tension emerging. The people with those skills know their value. With around 55% of UK workers now prioritising job security, many are sitting tight, weighing risk and waiting for something that genuinely justifies a move. Which means the talent that agencies are seeking isn’t actively looking. So what does this all mean? That’s what we’ve explored in SIGNALS Issue 02, with first-hand insight from our PR & Comms specialist, Tirna Sweeney. Take a look at the SIGNAL and what it means for hiring. #SIGNALS #PRandComms #HiringTrends