Post by DMCG Global

The most effective work in PR & Comms has moved away from short-term visibility towards something more considered, where reputation, trust and long-term perception carry more weight. We’re seeing this play out in the work itself, how teams are structured, and in what hiring managers are really looking for. SIGNALS is our way of tracking that. Our monthly mix of industry news, evolving talent expectations and hiring trends, alongside the work in PR & Comms that we love. To get us started, Issue 01 explores what’s moving right now, from loyalty and culture-led growth to how the role of PR is evolving in a more complex landscape. Our PR & Comms specialist Tirna Sweeney shares her perspective from working closely with both clients and candidates. These are the trends we’re seeing and the SIGNALS worth paying attention to. #PRandComms #Communications #BrandReputation #PRStrategy #HiringTrends