Post by DMCG Global

Why physical craft still cuts through. Designed by Iris, we loved this recent UK OOH activation for Pizza Hut. The “Vertical Pizza Box” builds. It’s simple, physical, and properly craft-led, the execution is the idea. A nice reminder that 3D thinking in the real world can still cut through.​ That's what makes it powerful, in a crowded OOH and experiential landscape, three-dimensional thinking creates genuine pause. It invites participation, sparks curiosity, encouraging conversation about how it works. Catch up on this and the other creative work in our ORBIT here: https://lnkd.in/eASbMM2i Work selected by Carl Anderson. #Orbit #CreativeWork #DesignCulture #CreativeIndustries #OOH