Post by DMCG Global

Brand evolution is rarely about starting again, it’s about alignment. Working with Ragged Edge, Granola evolved from an early-stage, fast-moving startup into something built for scale, without losing the personality that made it resonate in the first place. What stands out is how the product feels calm and steady, even while the people using it operate in fast, high-energy environments, and the identity sits confidently between those two states without overcomplicating it. It feels less like a rebrand and more like the brand catching up with how it’s already being used, a clear idea executed properly and without unnecessary noise. Catch up on this and the other creative work in our ORBIT here: https://lnkd.in/eJG5Vsh5 Work selected by Matthew Kiziltan. #BrandDesign #CreativeWork #CreativeInspiration #DesignCulture