Post by Debby Neubauer

Strategic Marketing • International • Branding • Leader • Entrepreneurial Spirit • Creative • High energy • Integrity

https://lnkd.in/esREtPxQ New research from HBR finds that when consumers can tailor ad experiences—choosing format, frequency, or relevance—they engage more and deliver stronger response rates. The study recommends prioritizing opt-in options, clear personalization controls, and transparency to build trust and improve campaign effectiveness. Valuable reading for teams designing consumer-centered advertising strategies: https://lnkd.in/esREtPxQ #Marketing #Advertising

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