Post by Disruptive Materials

Exciting to see another innovative consumer product launch featuring Upsalite® technology. Evereden has launched its new Kids & Teen Multi-Vitamin Deodorant, designed to provide long-lasting freshness in an aluminum-free formula for sensitive skin. What caught my attention is the thoughtful approach to performance. Consumers increasingly expect products that are both gentle and effective, and that requires smart formulation. The formula includes magnesium carbonate (Upsalite®), an ultra-porous mineral technology known for its exceptional moisture absorption capabilities. By helping manage moisture at the source, formulators can support improved freshness, comfort, and wear performance without compromising the user experience. Congratulations to the Evereden team on the launch. #Cosmetics #PersonalCare #Deodorant #Innovation #ProductDevelopment #BeautyIndustry #IngredientInnovation #Upsalite #Formulation